Western Digital dopp kit

A product design project of which the objective was to first define the design language of a Fortune 500 company, then apply it to a completely different set of products: ultimately, a dopp kit containing a toothbrush, an electric razor, a cologne dispenser, a comb, and a two-compartment showergel/shampoo/conditioner bottle.

The project began with contextual and ethnographic research, including surveys of multiple frequent travelers that loosely fit a given user persona. Research was followed by 300 ideation sketches, of which the most successful were selected for further refinement. I built low-fidelity mockups to test scale and usability, and finally produced a set of models of higher resolution using superior materials.